Vans stay loyal to the original design

By Ferhat

Vans has been faithful to its original shoe design since 1966. Over the years, some changes have occurred and various other models have been introduced. Yet, the original design is still available, enabling Vans to grow into an iconic shoe brand.

The company was founded by brothers Paul and Jim Van Doren in California, under the name Van Doren Rubber Company. They created the Vans #44 Deck Shoe there, which we now know as the Authentic. Almost everyone has a pair in their closet. The shoes are comfortable and easily pair with various (casual) outfits.

Designed for skateboarders

Initially, it was skateboarders who were drawn to Vans. This wasn't due to the successful design, as it only became popular later on. In fact, when the brand was not yet well-known, it appealed to the alternative community. This has changed over the years, although the brand remains popular among skaters. This applies to the new designs, like the Vans #95 with a padded collar, and also to the original design from 1966, which is still available. This shows that the brand remains loyal to what it all started with, as a tribute and a crucial basis for the iconic status the brand has achieved.

The story behind Vans

The story of Vans begins, of course, with the famous Jazz Stripe. It's a sidestripe on the shoes that is still present today. In fact, it's one of the design features that has never been let go. This started with a simple drawing by Paul Van Doren. It was only later realized that this would become the recognizable element of the shoes.

1966: Skateboarders

In 1966, it was primarily skateboarders who embraced the brand. They found the shoes to be rugged and alternative, very different from what was available at the time. Moreover, the shoes had the right cushioning and naturally, the design appealed to them. Especially the combination of just black and white seemed a hit. These are still the main colors for the brand, although much more is now available.

"Off the Wall"

As early as 1976, the brand launched the slogan Off the Wall, which has remained ever since. This characterizes the streetwise nature of the shoes, fitting well with skaters and other alternative target groups who still embrace the brand. The unique strength of Vans is that on one hand it's a very alternative brand, yet on the other hand, it has managed to reach a wide audience. This is achieved with shoes that look either very alternative or iconic, while being comfortable at the same time. The shoes are Off the Wall, but also meet the essential requirements for anyone looking for a good pair of shoes.

The Success of Vans

The success of Vans is immense. For instance, in 2016 the brand launched a campaign to celebrate 50 years of Vans Off the Wall. The Story of Vans became a huge success. The historic campaign broke records in views and was well received in various languages across the globe. The House of Vans was also a huge success, with ten events across the world. This paid tribute to the shoes and gave newcomers to the brand a warm welcome.

Vans: Loyal to the Original Design Since '66 Vans shoes have been loyal to the original design since 1966. The brand's history is very important and well-known, similar to brands like Adidas and Puma. It's one of the iconic brands that everyone should have a pair of in their closet.

Order Vans shoes easily online.

This applies to the iconic design from 1966 with the Jazz Stripe, as well as the modern and trendy models. They come in various colors and styles, for extra comfort or a different look. There are shoes of all types, sizes, and models. You can easily order them online, from more than 100 web stores that we collaborate with at Dressed.com