The sneaker brand that was worn by a president

When you wear a pair of New Balance sneakers, you're in good company. None other than an American president wore these shoes. And what’s more, he and his wife even became ambassadors of the brand. There’s no better endorsement in the United States. Continue reading if you want to know who this president was and what he liked about it.

New Balance

New Balance sneakers are known for their comfort and sportiness. And for the fact that they were worn by an American president. In this regard, the brand has established itself and it’s not going to change anytime soon. Interestingly, the brand was founded by an English immigrant in the US. A revolutionary idea for the shoes launched the brand, propelling it to great success thereafter.

Worn by an American president

We don’t have a figure like the American president in the Netherlands. That makes it hard to imagine the impact on a shoe brand when the president wears its shoes. From the list of presidents, it would be of enormous value for a brand if even one wore the shoes. The fact that this happened and the president became an ambassador for the brand exceeded the wildest dreams of the founder.

Simply wearing the shoes would have been enough to significantly boost sales. The extra attention from the president only led to more positive outcomes. This became the big breakthrough for New Balance, the benefits of which the brand still reaps today.

The story behind New Balance

The story of New Balance dates back to 1906. That's when the English immigrant William J. Riley decided to apply a unique design to the heel of the shoes. This led to a different approach aimed at providing more comfort. The sporty shoes offered better support, bringing the ‘balance’ many were seeking.

William J. Riley

William J. Riley hailed from England and decided to emigrate to the United States. There, he wanted to fulfill his big dream, which wasn’t achievable in his homeland. He would always watch his chickens in the garden, standing on their legs with three ‘claws’. They maintained perfect balance this way, something that always fascinated and inspired him. Therefore, he was determined to develop shoes based on this concept.

The vvolution of New Balance

He succeeded in 1906, when he launched shoes to the market with the same concept as the chicken feet. It led to better balance from the heel of the shoes. The unique concept was well-received, thus laying the foundation for success. However, it didn’t immediately reach a wider audience, until a president decided to wear the shoes.

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The '80s Fitness Hype and Bill Clinton

The '80s saw a significant fitness hype in the United States. It became important to live healthier and exercise more. Of course, a pair of athletic shoes that would bring the right balance to the feet was part of this. None other than President Bill Clinton chose to wear New Balance shoes. Not only that, he made sure as many people as possible heard about it. The shoes from back then are still very popular at auctions. And the brand got a significant boost because of it.

New Balance today

Today, New Balance stands as one of the major brands for athletic shoes. That is, the shoes combine a casual style with sporty elements and good balance. In this way, they are shoes that people can wear on various occasions. They are easy to pair and offer maximum comfort.

Are you looking for shoes that even a president of the United States wore? Or are you just searching for a pair of comfortable New Balance sneakers? Opt for the right balance. Easily order the shoes from the more than 100 online stores Dressed.com collaborates with.